# Online catalogue publishing

> Publish catalogues on your own website through the Selloff API and WordPress plugin, with instant updates, online bidding, client accounts and platform exports.

- URL: https://www.selloff.auction/features/online-catalogue-publishing
- Language: English
- Domain: Inventory & catalogue
- Last updated: 2026-10-07
- Français: https://www.selloff.auction/fr/fonctionnalites/publication-catalogue-en-ligne.md

## At a glance

- Catalogues, lots, images and results published from Selloff without double entry
- WordPress plugin with search, category pages, bidding and client accounts
- Publication controlled per sale, per lot and per result status
- Website cache refreshed automatically when a lot changes
- Export files for Drouot, Interenchères, Invaluable and other platforms

## Your catalogue, on your website

Visitors expect to browse your next sale on your own website, not in a PDF. With Selloff, the website does not hold a copy of the catalogue: it reads it from Selloff through the Selloff API. A WordPress plugin is provided to display it, and the API can also serve other front ends.

## What visitors see

The website shows each sale's lots with their number, heading and description, categories, estimate, currency, images in several sizes and, once published, the results. Lot pages add the alternative texts, custom fields, reference catalogue and the tags you choose to show. Visitors search by keyword, category, tag, estimate range or sold and unsold status, sort by lot number, estimate or closing date, and browse dedicated category pages. Each catalogue has its own URL slug, and the PDFs of the catalogue, terms of sale and prices realised can be offered for download.

The same plugin gives clients an account: registration and login, bids and bookmarks, a cart for fixed-price sales, their address and shipping preferences, invoices and consignments. Logins and viewed lots are recorded as activities on the client record.

## You decide what is published

- a sale appears only when included on the website and its catalogue is active
- each lot can be withdrawn from the website for a given sale
- results follow publication rules per status
- private scan types, refused images and reserves are never published

When anything changes, Selloff sends a cache invalidation request to your website listing the lots, catalogues and categories concerned, and images can be served through a [content delivery network](https://www.selloff.auction/integrations/content-delivery-network.md).

## Marketplaces and partner platforms

Export templates produce the files expected by [Drouot](https://www.selloff.auction/integrations/drouot.md), [Interenchères](https://www.selloff.auction/integrations/interencheres.md), Invaluable, AuctionMobility and Ma-Shop, with images renamed to match. Bids and results coming back from the platforms are handled by [bid import](https://www.selloff.auction/features/bid-import.md).

## Works with

- [WordPress](https://www.selloff.auction/integrations/wordpress.md): Run your auction website on WordPress with the Selloff plugin: catalogues, lot pages, client accounts and online bidding read live from Selloff.
- [Content Delivery Network](https://www.selloff.auction/integrations/content-delivery-network.md): Serve lot photos and other public images from the content delivery network of your choice: Selloff rewrites public image addresses to your CDN.
- [Drouot](https://www.selloff.auction/integrations/drouot.md): Export your catalogue in the Drouot format, import the bidders registered on drouot.com and the results of your sale, and link each lot to its Drouot bidding page.
- [Interenchères](https://www.selloff.auction/integrations/interencheres.md): Export your catalogue from Selloff as an Interenchères XML file, with lot identifiers, estimates, reserves and photo links already in the platform’s format.

## Related features

- [PDF catalogue generation](https://www.selloff.auction/features/pdf-catalogue.md): Produce a PDF catalogue straight from your lots, or export texts and images for InDesign and other layouts, with image sizes and grouping by category.
- [Categories & taxonomies](https://www.selloff.auction/features/categories-taxonomies.md): Organise lots with your own hierarchical taxonomies, translated categories and description masks per type of object, shared with collecting areas.
- [Bid import from platforms](https://www.selloff.auction/features/bid-import.md): Bring bids, results and registrations from Drouot, Sixbid, Numisbids, Philasearch, Biddr and Excel files into your sale, with contact matching and a review step.
- [Live auctions & online bidding](https://www.selloff.auction/features/live-auctions.md): Run the room from the auctioneer's console and take live online bids through Selloff Live Auction, with every hammer price recorded in Selloff.

## Frequently asked questions

### Do I have to re-enter my catalogue on my website?

No. Your website reads the catalogue from Selloff through the Selloff API, and Selloff provides a WordPress plugin that displays it. When a lot, category or catalogue changes, Selloff tells your website which pages to refresh, so visitors see the update without anyone copying data.

### Can I control what appears online and when?

Yes. A sale is included on the website only when you switch it on and its catalogue is active. Each lot can be hidden from the website for a given sale, results are published according to rules per status (sold, unsold, withdrawn), and sold lots can be hidden from lists. Private scan types and reserves are never published.

### Can clients bid and follow their account on our website?

Yes. Through the plugin, clients register and log in, place bids, keep bookmarks, buy fixed-price lots through a cart, and see their bids, invoices and consignments. Their logins and the lots they view are recorded in their client record in Selloff.
