# Brevo

> Sync your subscribed clients to a Brevo list with their language, country and collecting areas, and send Selloff campaign lists to Brevo as segments.

- URL: https://www.selloff.auction/integrations/brevo
- Language: English
- Category: Marketing & communication
- Vendor website: https://www.brevo.com
- Last updated: 2026-10-07
- Français: https://www.selloff.auction/fr/integrations/brevo.md

## At a glance

- Subscribed email addresses added to your Brevo list automatically
- Contact attributes mapped to your own Brevo attribute names
- Selloff campaign recipient lists pushed as static segments
- Unsubscribes and subscriptions in Brevo sent back to Selloff
- Optional double opt-in with an expiring confirmation link

## What the Brevo integration does

Brevo, formerly Sendinblue, is an email marketing platform. Selloff keeps a Brevo list in line with your client base, so announcements and newsletters go to clients who subscribed, with the details you need to target them.

## How it works

- **Subscriptions.** When an email address on a client record is subscribed to marketing emails, Selloff adds the contact to your Brevo list. With double opt-in enabled, the client first confirms through a link that expires after the time you set.
- **Attributes.** Selloff fills the Brevo attributes you name in the settings: email, first name, last name, language, country and interests, the latter taken from the client's collecting areas. Changes in Selloff update the contact in Brevo, and the country choices in Brevo are kept in line with Selloff every night.
- **Campaign segments.** Build the recipient list of a campaign in Selloff, for example from a [smart list](https://www.selloff.auction/features/segmentation-smart-lists.md). One click creates a static segment in Brevo with the subscribed addresses of that list; you then design and send the email in Brevo.
- **Feedback.** Brevo webhooks report unsubscribes and subscriptions back to Selloff, so each client record shows the current status.

Setup takes a Brevo API key and the ID of the list to sync with. Only one marketing email service is active at a time. See also [email campaigns](https://www.selloff.auction/features/email-campaigns.md) and [client records](https://www.selloff.auction/features/client-records.md).

## Related features

- [Email campaigns](https://www.selloff.auction/features/email-campaigns.md): Build targeted campaigns from contact lists, push them as segments to Mailchimp or Brevo, and follow costs, recipients and the business they bring in.
- [Segmentation & smart lists](https://www.selloff.auction/features/segmentation-smart-lists.md): Classify contacts with tags and collecting areas, then save dynamic lists that update themselves from bids, invoices, consignments and activities.
- [Client records & history](https://www.selloff.auction/features/client-records.md): One record per contact with addresses, ID and bank details, tags, consignments, bids, invoices and a complete activity history shared by the whole team.
- [Email tracking](https://www.selloff.auction/features/email-tracking.md): Every email Selloff sends is logged on the contact with its content, attachments and delivery status, from queued to delivered, opened or bounced.

## Frequently asked questions

### Can I use my existing Brevo contact attributes?

Yes. In the Selloff settings you enter the names of the Brevo attributes that hold the email, first name, last name, language, country and interests. Selloff writes to those attributes, so your existing Brevo templates and segments keep working.

### Can I use Brevo and Mailchimp at the same time?

No. Selloff syncs with one marketing email service at a time, chosen in the integration settings. You can switch from one to the other; Selloff can then resync your subscribed addresses to the new service.