# Find likely buyers for a lot

> For any lot, Selloff will rank the clients most likely to be interested, based on their bids on similar lots and their collecting areas, and show why.

- URL: https://www.selloff.auction/roadmap/find-likely-buyers
- Language: English
- Status: In progress
- Last updated: 2026-10-07
- Français: https://www.selloff.auction/fr/feuille-de-route/trouver-acheteurs-potentiels.md

## What we are building

A **Find buyers** action on the lot. Selloff compares the lot with the lots each client has bid on or bought, and returns a ranked list of clients to contact.

## How it will work

- **Similar lots:** lots that resemble the one in front of you, based on their descriptions, count the most.
- **Bid strength:** a purchase counts more than a phone bid, an absentee bid or a bookmark, and interest in several similar lots counts more than a single bid.
- **Collecting areas:** clients whose collecting areas match the lot rank higher.
- Each client in the list shows the factors behind the score and the lots that support it, so you can judge before picking up the phone.

## Who it is for

Specialists preparing calls and mailings before a sale, and teams looking for a buyer for an unsold lot after the sale.

## Related features

- [Segmentation & smart lists](https://www.selloff.auction/features/segmentation-smart-lists.md): Classify contacts with tags and collecting areas, then save dynamic lists that update themselves from bids, invoices, consignments and activities.

## Related reading

- [Artificial intelligence & auctions](https://www.selloff.auction/articles/artificial-intelligence-in-auctions.md): A manifesto on artificial intelligence in auction houses: the uses worth building – finding the right buyers for each lot, cataloguing, translating, searching the archive – and the red lines that protect trust.