Brevo

What the Brevo integration does

Brevo, formerly Sendinblue, is an email marketing platform. Selloff keeps a Brevo list in line with your client base, so announcements and newsletters go to clients who subscribed, with the details you need to target them.

How it works

• Subscriptions. When an email address on a client record is subscribed to marketing emails, Selloff adds the contact to your Brevo list. With double opt-in enabled, the client first confirms through a link that expires after the time you set.
• Attributes. Selloff fills the Brevo attributes you name in the settings: email, first name, last name, language, country and interests, the latter taken from the client's collecting areas. Changes in Selloff update the contact in Brevo, and the country choices in Brevo are kept in line with Selloff every night.
• Campaign segments. Build the recipient list of a campaign in Selloff, for example from a smart list. One click creates a static segment in Brevo with the subscribed addresses of that list; you then design and send the email in Brevo.
• Feedback. Brevo webhooks report unsubscribes and subscriptions back to Selloff, so each client record shows the current status.

Setup takes a Brevo API key and the ID of the list to sync with. Only one marketing email service is active at a time. See also email campaigns and client records.