Email campaigns

Campaigns for every channel

Auction houses still combine email, printed mailings and catalogue shipments. In Selloff, a campaign has a name, a description, a total cost and one of four types: segment in your email marketing service, email sent manually, print, or catalogue distribution. Campaigns move from draft to "segment created" to sent, and can be duplicated for the next sale. For postal mailings, a campaign letter can be printed or emailed to the selected recipients, and address labels printed for the envelopes.

Choosing the recipients

Add contacts with the advanced multi-criteria search, selecting them one by one or taking all results, or start from a saved smart list. Every addition or removal is written to the campaign's activity log and on the contact's record, so you can always explain why someone did or did not receive a mailing. The statistics panel shows active, inactive and deleted recipients and the number of emails synced with the service.

Mailchimp and Brevo segments

When the recipient list is final, Create segment sends it to the active service: a static segment in Mailchimp, a dedicated list in Brevo. The campaign is then locked, so the audience you send to matches the one recorded in Selloff. Contact names, language, country and interests can be mapped to Brevo attributes.

Measuring what a campaign brings

Opportunities and consignments both have a "from campaign" field. Filter opportunities by campaign, compare them with the recorded cost, and export several campaigns at once to see who received what.

Automatic emails

Alongside campaigns, Selloff sends its own transactional emails: bid confirmations, invoices and account notifications. Their texts can be edited in English, French and German, they can go out from your own sending domain, and each one is followed in email tracking.