Mailchimp

What the Mailchimp integration does

Mailchimp is an email marketing platform. Selloff keeps it supplied with the right contacts, so that your sale announcements and newsletters reach clients who asked for them, grouped by what they collect.

How it works

• Subscriptions. When an email address on a client record is subscribed to marketing emails, Selloff adds it to your Mailchimp audience. With double opt-in enabled, the client first receives a confirmation link, valid for the time you set.
• Merge fields. Selloff sends the first name, last name, language, country and the client's collecting areas. When one of these changes in Selloff, Mailchimp is updated. The language and country choices in Mailchimp are kept in line with Selloff every night.
• Campaign segments. Build the recipient list of a campaign in Selloff, for example from a smart list of clients interested in a category. One click creates a static segment in Mailchimp with the subscribed addresses of that list, ready for your email.
• Feedback. Mailchimp webhooks report unsubscribes, subscriptions and profile changes back to Selloff, so the client record stays accurate.

Setup takes an API key and the ID of the Mailchimp audience to sync with. Only one marketing email service is active at a time. See also email campaigns.