Online catalogue publishing

Your catalogue, on your website

Visitors expect to browse your next sale on your own website, not in a PDF. With Selloff, the website does not hold a copy of the catalogue: it reads it from Selloff through the Selloff API. A WordPress plugin is provided to display it, and the API can also serve other front ends.

What visitors see

The website shows each sale's lots with their number, heading and description, categories, estimate, currency, images in several sizes and, once published, the results. Lot pages add the alternative texts, custom fields, reference catalogue and the tags you choose to show. Visitors search by keyword, category, tag, estimate range or sold and unsold status, sort by lot number, estimate or closing date, and browse dedicated category pages. Each catalogue has its own URL slug, and the PDFs of the catalogue, terms of sale and prices realised can be offered for download.

The same plugin gives clients an account: registration and login, bids and bookmarks, a cart for fixed-price sales, their address and shipping preferences, invoices and consignments. Logins and viewed lots are recorded as activities on the client record.

You decide what is published

• a sale appears only when included on the website and its catalogue is active
• each lot can be withdrawn from the website for a given sale
• results follow publication rules per status
• private scan types, refused images and reserves are never published

When anything changes, Selloff sends a cache invalidation request to your website listing the lots, catalogues and categories concerned, and images can be served through a content delivery network.

Marketplaces and partner platforms

Export templates produce the files expected by Drouot, Interenchères, Invaluable, AuctionMobility and Ma-Shop, with images renamed to match. Bids and results coming back from the platforms are handled by bid import.